How does exhibition design work as a practice of knowledge? What roles does it imply? How does a model relate to the actual exhibition space? In her lecture, Maureen Mooren talks about her role as a graphic designer for exhibitions and as an Art Director for Het Nieuwe Instituut in Rotterdam. Taking the exhibition making of Het Nieuwe Instituut as a starting point, she discusses the role of a spatial designer, the role of a graphic designer and the role of a curator.
Maureen Mooren studied graphic design at the Willem de Kooning Academy Rotterdam. Her work focuses on dealing with questions of representation. She independently develops corporate designs, books and print material, especially for cultural institutions such as the Holland Festival, Marres Center for Contemporary Culture Maastricht and the initiative If I Can’t Dance, I Don’t Want To Be Part Of Your Revolution. She also designs artist's books, most recently for Manon de Boer, Joachim Koester and Keren Cytter. In 2011, she was one of the exhibiting artists of ‘Opera Aperta / Loose Work’ in the Dutch Pavilion at the 54th Biennale di Venezia. Mooren has been responsible for the visual identity of the Het Nieuwe Instituut Rotterdam since October 2013. From 2011 to 2014, Mooren taught at the ArtEZ Institute of the Arts Arnhem on the Faculty of Graphic Design. In addition, she taught from 2011 to 2014 at the Werkplaats Arnhem in Typography. Since 2014, she is Professor of System Design at the Academy of Fine Arts Leipzig. Maureen Mooren lives and works in Leipzig and Amsterdam.